Cookie Policy

Last updated: 15 January 2026

This Cookie Policy explains how GeneralStudium B.V. ("we", "our", or "us") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to recognise your device and store some information about your preferences or past actions.

Why We Use Cookies

We use cookies for several purposes:

  • Essential functionality: To ensure our website works properly and securely
  • Performance and analytics: To understand how visitors use our website and improve user experience
  • Personalisation: To remember your preferences and settings
  • Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
  • Social media integration: To enable social media features and functionality

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they are always enabled.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, user behaviour patterns, and traffic sources. This information helps us improve our website and services.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences, language settings, and other choices you make to improve your experience.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may place cookies to show you relevant ads on other websites.

Cookie Details

Cookie Name Purpose Duration Type
cookie_consent Stores user cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation 2 years Marketing

Third-Party Cookies

We use several third-party services that may place cookies on your device:

  • Google Analytics: Provides website analytics and user behaviour insights
  • Google Ads: Enables advertising campaigns and conversion tracking
  • Google Fonts: Provides web fonts for improved typography (may set cookies for performance optimisation)

Google Consent Mode v2

We implement Google Consent Mode v2, which allows Google services to adjust their behaviour based on your consent choices. When you decline certain cookie categories, Google services will operate in a limited mode that respects your privacy preferences while still providing basic functionality. This ensures compliance with privacy regulations while maintaining service quality.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies
  • Clear existing cookies
  • Set your browser to notify you when cookies are being set

Please note that blocking or deleting cookies may impact your experience on our website and limit functionality.

Opt-Out Links

You can opt out of specific third-party tracking:

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Note: For more information about how we handle your personal data, please see our Privacy Policy.