Privacy Policy

Last updated: 15 January 2026

Data Controller Information

GeneralStudium B.V. is the data controller for the personal information we collect. You can contact us at:

• Address: Parkweg 163, 4828 JH Breda, North Brabant, Netherlands
• Email: [email protected]
• Phone: +31 761236166
• Registration Number: NL91827358

Data Collection

The data we collect includes information you provide directly to us and information we collect automatically when you use our website and services. We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address
• Business Information: Company name, job title, business address
• Communication Data: Messages you send to us, enquiry details, support requests
• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, click patterns, referral sources
• Cookie Data: Information collected through cookies and similar tracking technologies

How We Use Your Information

We use your personal data for the following purposes, based on legitimate legal grounds:

• Service Provision: To provide our e-commerce solutions and respond to your enquiries
• Communication: To contact you about our services, respond to support requests, and send important updates
• Business Operations: To manage our business relationship with you and process transactions
• Website Improvement: To analyse website usage and improve user experience
• Legal Compliance: To comply with applicable laws and regulations
• Marketing: To send promotional communications (with your consent where required)

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal information. We may share your data in the following circumstances:

• Service Providers: With trusted third-party vendors who help us operate our business
• Legal Requirements: When required by law or to protect our rights and interests
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: When you have given explicit consent for specific sharing

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Generally, we retain contact and business information for up to 7 years after our last interaction, unless a longer retention period is required by law.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Request limitation of processing your personal data
• Portability: Request transfer of your data to another organisation
• Objection: Object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Withdraw consent where processing is based on consent

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure adequate protection through appropriate safeguards such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe we have collected information about your child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or need to contact us about data protection matters, please reach out to us:

• Email: [email protected]
• Phone: +31 761236166
• Post: GeneralStudium B.V., Parkweg 163, 4828 JH Breda, North Brabant, Netherlands

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe we have not handled your personal data in accordance with applicable law.